Set up pixels and measure conversions

Supported tracking providers

Current pixel support is built around Meta, Google Ads, and TikTok. Each provider has its own public and, where needed, secret configuration fields.

Do not assume the same mapping behavior across all three providers. Google Ads is more constrained than Meta or TikTok.

Set up pixels and measure conversions

How mappings should be approached

Map events intentionally instead of enabling every possible event just because the controls exist.

The goal is cleaner attribution, not noisier attribution.

Set up pixels and measure conversions

Operational guidance

Set tracking before your campaign starts. Then validate on the live URL that will actually receive traffic, especially after domain or landing-page changes.

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